Felix ChichetamMove now
A direct path from destination to a clear private ride choice.
Pacee / Independent productMobility
Movement that
fits real life.
Pacee gives riders three clear ways to move: a private ride now, a pickup planned ahead, or a commute designed around the journeys that repeat.
Marketing landing page / click to expand
ProductMobility platform
My roleProduct, brand and website designer
Work shownLanding page + mobile flows
StatusLive website, product in development
01 / Product and brand direction
One promise across the brand, website, and product.
Pacee starts with the rider’s actual intent: leave now, arrange an important pickup, or turn a recurring route into a dependable routine. The same three choices shape the marketing story and the mobile experience.
Plan with confidence
Choose the pickup time first and see when a driver commits.
Make routine easier
Set the route and days once, then choose private or combined travel.
02 / The product
Three ways to move. One coherent system.
The modes feel related without becoming interchangeable. Violet carries the core experience, orange marks planned commitments, and the information hierarchy changes with each kind of journey.
01 / Instant
Where can we take you today?
Start with the destination, keep familiar places close, and make Reserve and Commute visible without interrupting the immediate task.
02 / Reserve
A driver commits before the day begins.
Upcoming rides, planned status, and the next action stay obvious so an important pickup never feels buried.
03 / Commute
The route repeats. The planning should not.
Route, schedule, driver, price, ride type, and usage live together in one calm plan that can be paused or managed.
03 / Marketing experience
The same product promise, at city scale.
The landing page introduces the three modes through movement, choice, and the Pacee junction mark, then gives riders and drivers a clear path into the product.
Next project
↗